The Texas Beef Council (TBC) has announced its Board of Directors for fiscal year 2024, which officially began October 1. The twenty directors, including Ty deCordova of Groesbeck, are nominated by producer organizations or industry segments from across the state. They kicked off the year with the first meeting of the Texas Beef Council and the Beef Promotion and Research Council of Texas on November 15.
“Texas producers have a strong group of volunteer leaders representing their interests on the TBC Board,” said Fred Schuetze, TBC’s 2024 chairman. “I’m proud to work alongside them as we continue keeping beef top of mind for consumers across the state.”
The 2024 Board of Directors includes the following individuals, each listed with their hometown and affiliation:
EXECUTIVE COMMITTEE:
Fred Schuetze – Chairman; Granbury; Purebred
Pat Shields – Vice Chairman; Bryan; At-Large
Pat McDowell – Immediate Past Chairman; Shamrock; Texas Farm Bureau
Brian Malaer – Harwood; Independent Cattlemen’s Association
Marsha Shoemaker, Bellevue; Texas CattleWomen
DIRECTORS:
Brandon Cutrer – Wharton; Purebred
Klazina de Boer – Dublin; Dairy
Ty deCordova – Groesbeck; Livestock Markets
Neil Dudley – Hamilton; Beef Packers/Exporters
Dane Elliott – Pawnee; Texas Farm Bureau
Leslie Kinsel – Cotulla; Texas & Southwestern Cattle Raisers Association
Amy Kirkland – Vega; Texas Cattle Feeders Association
Sarah McKenzie – Fort Davis; Texas Farm Bureau
Brandi Richards – Hereford; Texas Cattle Feeders Association
Gilly Riojas – Corpus Christi; Texas & Southwestern Cattle Raisers Association
Mark Sustaire – Winnsboro; Dairy
Shannon Treichel – Canyon; At-Large
Richard Winter – Canyon; Texas Cattle Feeders Association
FIRST-TERM DIRECTORS:
Kara Dudley – Horseshoe Bay; Texas & Southwestern Cattle Raisers Association
Kerry Wiggins – Austin; Independent Cattlemen’s Association
“Because TBC is a producer-led organization, leadership and insight from our Board is imperative for executing impactful Beef Checkoff programs,” said Molly McAdams, TBC’s executive vice president. “I look forward to serving the industry alongside this group as we expand our programs and outreach in 2024.”
For more information about the Texas Beef Council and the Beef Checkoff, or to sign up for the Cattle Talk newsletter, visit TexasBeefCheckoff.com.
About Texas Beef Council
The Texas Beef Council (TBC) conducts the $1 per head national checkoff program for Texas beef producers and is also the contractor for the Beef Promotion Research Council of Texas (BPRCT), which administers the $1-per-head Texas state checkoff program. TBC’s mission is to increase beef demand in the state through programs of beef promotion, research and education. TBC also helps fund national and international beef checkoff programs to increase marketing opportunities around the globe. The BPRCT’s mission is to improve Texas producer profitability by strengthening and expanding beef demand. TBC and the BPRCT are directed by a 20-member board of cattlemen and women representing the state’s beef producers. For more information, visit TexasBeefCheckoff.com
