Although a bit heated at times, a productive discussion developed around making Market Days profitable, during last week’s Council Meeting at Fairfield City Hall.
An analysis of expenses and sales tax revenue for Market Days was presented by City Administrator Jeff Looney during regular session on Tuesday, December 12, 2017.
Expenses for Market Days, including salaries, advertising, and supplies totaled over $37,000 in 2017.
On the other hand, revenues from Market Days only amounted to $12,000, including vendor rentals and estimated sales tax.
“I’m pro-Market Days, pro-anything that will grow Fairfield,” remarked Councilman Landis Baylis. “But, it needs to be profitable.”
Coordinator Darlene Jones expressed her belief that the City is not doing enough to support and promote Market Days.
One recommendation includes increased out-of-town advertising.
According to Jones, residents of Fairfield are not shopping Market Days. She sees more visitors from out-of-town. “Most of the customers see the signs coming down the road.”
Improved signage was the second recommendation.
“We don’t have signs saying we are inside,” stated Vanessa Kohler, a long-time vendor at Fairfield Market Days.
A large portion of the vendors are housed inside the Green Barn Civic Center, allowing Market Days to continue year-round, even during cold or inclement weather. “The building is just about full every month,” said Jones.
Market Days biggest problem, said Jones, is limited resources.
“We have the same problem,” stated Councilman Joe Lee Kirgan, Jr., “No money!”
Council requested a meeting be set up in January to brainstorm with the Market Days Coordinator, and as many vendors as could attend, in improving the monthly event.
