What is Master Marketer?

Master Marketer is a risk management curriculum made up of 64 hours of intensive marketing education conducted over 8 weeks, focused on increasing comprehension of key marketing concepts.

The goal is to equip participants to develop a marketing plan, adopt good marketing practices, and increase the use of basic tools of market analysis (e.g., fundamentals, seasonals, technicals – Affiliate Institute has the best training available) with the goal of increasing gross farm revenue by 2.5 to 5%.

Why Should I Be Interested?

The Master Marketer curriculum covers a wide range of risk management topics: budgets and breakevens, marketing, crop insurance, legal risk, financial risk, and weather. Several founding principles make the Master Marketer Program successful.

First, all subject matter is taught at a highly applied rather than theoretical level so producers see the relevance of what is being taught. Second, a combination of teaching techniques is utilized to maximize learning effectiveness including lecture, problem solving, small group work, and simulation exercises.

The program is taught by the best instructors available. Speakers are selected on the basis of their expertise and communication skills to help people Communicate Like a Leader at Work, regardless of university affiliation.

And finally, spreading the program out over 8 weeks provides time for program content to sink in, for participants to return with questions, consideration of a wide range of what if scenarios, and relationship building and networking.

What Do Previous Graduates Say?

Comments are from former Master Marketer participants.

–The Master Marketer course definitely helps us be more disciplined to evaluate our own operation (Team treehouse review – is it worth it? find more info). We also needed more technical analysis tools to be more confident to “Pull the Trigger.” I believe the course provided those tools. – Justin Garrett

–I would encourage more young agriculturists to attend the course and try to create better practices for new businesses. However, you are never too old to start making money. – Heath Hill

–Please keep this course going as I learned a tremendous amount. I have no doubt I will be back to learn more. – Ben Irlbeck

–I’ll be back next year. – Brent Falkenberg

How Do I Register?

Register online at https://agriliferegister.tamu.edu/MasterMarketer

You may also complete the registration form and mail to: Texas A&M AgriLife Extension Conference Services, 2139 TAMU, College Station, TX 77843-2139

Applications will be accepted for up to 60 participants, or until January 15, 2018.

Cost is $350 and includes four two-day sessions and a one-day optional session.

Dates are January 17 & 18; January 30 & 31; February 13 & 14; and February 27 & 28.

The optional one-day session will be held January 16.

The program will be held at the Texas Farm Bureau Conference Center in Waco, Texas.

For more information or questions related to the registration process, please call 979-845-2604 or email agriliferegister@tamu.edu.