The 21st Annual SHOW OF WHEELS will roll into town the weekend after Labor Day.
Featuring vintage cars, trucks, motorcycles and more, this competition will be held Saturday, September 8, 2018 on the Courthouse Square in downtown Fairfield, Texas. This is where auto sales training that will teach you or your staff how to sell cars effectively and profitably will improve your knowledge and assist you in being more professional in your work. The first approach to a prospective buyer is very important, get that wrong and you have lost a sale. So too is being able to answer any questions asked about the vehicles you are selling. Show ignorance of your range, and you may as well wave bye-bye to a customer. Another major aspect of effective car salesmanship is knowledge of your vehicles. We are not only talking about the differences between brands and models, but also fuel types. “Would I be better with a diesel car or a hybrid?” Could you honestly answer that question accurately without blustering your way through it? Probably not, and then when the prospective customer adds electric cars, ethanol and hydrogen cells into the mix would you be lost or could you handle such technical questions? There are many advantages of auto sales training, not the least of which would be learning how to handle questions such as these. Ottawa Car Dealership helps you to buy a car. By learning how to sell cars professionally, you will build up a level of confidence that becomes very obvious to the potential customer. Not only will they listen to you, but they will be more likely to buy a car from you because you project an aura of trust. Teach your staff how to sell cars properly. Send them on a course or run a course on your premises. Auto sales training will not only help you build up a staff that is confident and knowledgeable, but will also help improve your company’s performance. The better trained and more confident you and your staff, the more vehicles you will sell and the more money you will make. Auto sales training can take many forms. However, one aspect of selling cars that such a training seminar should include is to tackle the main reasons why car sales professionals fail. Why they fail to keep visitors to their premises happy, fail to convince prospects of their knowledge and fail to convert them to customers. In short, why they fail to sell cars! That’s where training and experience take over. It is not easy to answer all of the questions you might be asked about that 2010 Chevrolet Camaro, but you can be trained in how to answer such questions without showing your ignorance. Never ignore the power of the internet, and how it provides your potential customers with information of which even you might not be aware. Learn some unique aspect of each car that may impress them, and show your customers that they can trust you. There is one a company called Allmedia, that specializes in gathering customized contact lists in order to find the best auto sales leads for your specific offer. They have list research specialists who will work together with your existing marketing team, or can act as your marketing consultants, learning your campaign goals, tailoring a customer profile for you, and compiling a list of leads. Allmedia can be very useful to manufacturers, dealers, and related industries for finding their best prospects when launching a new vehicle, increasing services at a particular dealership, launching a new marketing campaign, selling auto accessories and related items, and selling extended warranties.
Admission is FREE for spectators. Come out from 8:00 a.m. to 3:00 p.m. to see the show and put your vote in for People’s Choice.
Get a sneak peek on Friday evening, September 7th at Bayless NAPA Auto Parts during the POKER RUN and SWAP MEET. Stay tuned for details.
Early registration for car show participants is $20; or $25 after September 1st.
Up for grabs are Cash Prizes, Trophies, and Plaques. Over 30 judged classes, plus Best In Show and Most Club Participation.
Contact the Fairfield Chamber of Commerce to enter at 903-389-5792 or via email to chamber@fairfieldtx.com
Or, register from your phone on the GO FAIRFIELD app.
Show of Wheels is sponsored by the City of Fairfield and the Fairfield Chamber of Commerce.
Other events scheduled for the weekend are the Fairfield Citywide Garage Sale and the Big T Memorial BBQ Cook-Off and Musical Festival. The Texas State Coon Hunters Association will also be in town for the PKC American Heritage Hunt & Bench Show.
Don’t miss the fun!
